Founded in 1994, Lidtke originally provided its rare, extremely high-quality nutrients to professionals -- medical doctors, naturopaths, veterinarians and alternative health practitioners -- not only in the United States, but also in 25+ countries. Lidke’s mission is to "educate, enlighten and share our knowledge base with everyone …" They have also demonstrated a strong dedication to making the planet a better place.

As the tagline, “Purest On The Planet,” suggests, Lidtke ensures that its ingredients are natural, rich and clean. The company is especially against the use of organic volatile impurities (OVIs) in the manufacturing of "natural" products. These chemical solvents, which include acetone, toluene, ether and hexane, are particularly associated with cheap raw materials. The Lidtke products are free of wheat, gluten, yeast, eggs, dairy, nuts, fish, shellfish and several other common allergens. In addition, they do not contain unnecessary fillers, heavy metals or toxic solvents, in keeping with its commitment to stay on the cutting edge of health and safety.